Privacy Policy

At RoyaltyM, we are committed to safeguarding your personal information and ensuring transparency in how we collect, use, and protect your data. This Privacy Policy outlines our practices in compliance with applicable data protection laws.


1. Data Controller

RoyaltyM, located at Via Roma 108, Edificio CD1, Cassina De' Pecchi, Milano 20060, Italy,  is the Data Controller responsible for your personal data. For any inquiries regarding your data, please contact us at:


2. Data Collection

We collect personal data to provide and enhance our services. This includes:

  • Personal Identification Information: Name, date of birth, and images you share with us.
  • Contact Information: Postal/shipping address, email, and phone number.
  • Purchase Details: Items purchased, spending amounts, and customer status.
  • Payment Information: Details related to transactions.
  • Website Usage Data: IP address, browsing behavior, and interactions on our website.

If you provide data about others (e.g., gift recipients), ensure you have their consent and inform them about this policy.


3. Data Collection Methods

We gather data through:

  • Direct Interactions: When you make purchases, create an account, or contact us.
  • Automated Technologies: Cookies and similar tools that track website usage.

For more on cookies, see our Cookie Policy.


4. Purpose of Data Processing

Your data is used to:

  • Fulfill Orders: Process and deliver purchases.
  • Enhance Services: Personalize user experience and improve offerings.
  • Marketing Communications: Send promotional materials, with your consent.
  • Customer Support: Address inquiries and provide assistance.
  • Legal Compliance: Adhere to applicable laws and regulations.

5. Legal Basis for Processing

We process your data based on:

  • Contractual Necessity: To fulfill purchase agreements.
  • Legitimate Interests: To improve services and conduct marketing.
  • Consent: For specific marketing activities, where required.
  • Legal Obligations: To comply with laws and regulations.

6. Data Sharing

We may share your data with:

  • Service Providers: Third parties assisting in operations (e.g., shipping, payment processing).
  • Affiliates: Entities within the RoyaltyM group.
  • Legal Authorities: When required by law.

All third parties are obligated to protect your data and use it only for specified purposes.


7. International Data Transfers

Your data may be transferred to and processed in countries outside your residence, including those with different data protection standards. We ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data during such transfers.


8. Data Retention

We retain your data only as long as necessary for the purposes outlined or as required by law.


9. Data Security

We implement robust security measures to protect your data from unauthorized access, alteration, or disclosure.


10. Your Rights

You have the right to:

  • Access: Request copies of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data, under certain conditions.
  • Restriction: Limit processing of your data, under certain conditions.
  • Objection: Object to processing based on legitimate interests or for direct marketing.
  • Data Portability: Receive your data in a structured, commonly used format.

To exercise these rights, contact us at privacy@royaltym.com.


11. Children's Privacy

Our services are not directed at individuals under 18. We do not knowingly collect data from minors without parental consent.


12. Updates to This Policy

We may update this policy periodically. Changes will be posted on our website with the effective date.


13. Contact Information

For questions or concerns about this policy or your data, contact us at: